Online Conversations: Auction in Review–Presentation & Discussion with Alex Fierro
August 4, 2023

An online conversation with Los Angeles Modern Auctions specialist Alex Fierro. This special presentation followed LAMA’s recently debuted photographs auction, offering an inclusive review of the auction, as well as insights to the process of working with expansive photographic material. Fierro and PAC LA director Bayley Mizelle also discusses subjects of accessible collecting and art sales. The presentation will be followed by an open Q&A.

Los Angeles Modern Auctions is the first auction house to specialize in 20th century art and design, LAMA played, and continues to play, an integral role in establishing the market for some of today’s most celebrated artists and designers.

Alexandra Fierro is a fine arts professional based in Los Angeles who retains a B.A. in Art History from U.C.S.B. Upon moving to Los Angeles, she visited and fell in love with the ecosystem that is Bergamot Station Arts Center and applied to be an intern for gallerist and auctioneer Robert Berman of Robert Berman Gallery & Santa Monica Auctions. She quickly grew from gallery associate to director, managing both Robert Berman Gallery (San Francisco and Santa Monica locations) as well as Santa Monica Auctions. Over this eight year journey, Alex grew to love analyzing the primary vs. secondary markets for fine art and gained a wide breadth of experience in evaluating fine art of all mediums. Her personal focus and interests cover the range of Post-War through Contemporary fine art and include specific genres of: photography, street art, LGBTIA+ work, artists of Los Angeles, emerging artists and artist estates. As of 2022, Alex Fierro is a specialist at Los Angeles Modern Auctions, located in Van Nuys, CA.